You decide to get rid of a garment
A rip, stain, or giant coffee spill made a shirt "unusable"?
Your options: trash, donation, or resale
No matter your choice, your shirt often ends up at the same place.
Where it actually ends up? Landfill
The majority of our clothing at the end of their lifecycles end up in a landfill.
WHY? LOOK AT THE ALTERNATIVES.
Downcycling = reused once
Clothing gets mechanically recycled into scraps often used for stuffing pillowcases and couches.
Upcycling = time-consuming
An amazing way to make one-of-a-kind pieces yet can be a very time-consuming process. It is often hard to scale.
Both?
Stop a garment from have a circular lifestyle, where it becomes recycled over and over again.
Chemical recycling pathway
The garment is broken down and repolymerized. Then, new cloth is made from old, allowing for us to reuse resources we already have and create sustainable material usage.
New material, new product
It returns as fresh synthetic fiber and new clothing.







